Practical insights on CRM, customer journeys and data-driven growth
Experience-based insights from SaaS and subscription businesses
Here you will find a curated selection of articles across the areas GTI works most closely with. Customer journeys, customer ownership, CRM, data-driven growth and the operational use of insight are closely connected — and that is why they are brought together here as well.
Our insight blog
Here you will find a curated selection of articles across the areas GTI works most closely with. Customer journeys, customer ownership, CRM, data-driven growth and the operational use of insight are closely connected — and that is why they are brought together here as well.
Featured insights
Customer journeys & experience
Customer journeys aren’t a workshop — they’re an operating model
Why customer journey efforts fail to create impact — and what it takes to make them stick
Customer journey governance in practice: what creates impact
Why governance, ownership and follow-up determine whether customer journeys actually work
CRM & marketing automation
CRM is not a system – it is an operating model
Why CRM only creates impact when insight, follow-up and prioritisation work together in practice
Analytics, insights & impact
Data is not the same as insight
Why access to numbers does not automatically create better understanding, clearer priorities or better decisions
Insight is not reporting – it is an operational capability
Why organisations need more than dashboards to use insight in practice
Growth, churn & loyalty
AI in practice
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