From insight to progress
We help businesses prioritize the right moves across customer journeys, CRM, and growth
GTI combines strategy, insight, and technology in a practical and structured way of working. The goal is not more activity, but clearer priorities, better coordination, and improvements that create measurable impact over time.
A practical approach that creates clarity and progress
In a landscape of complex customer journeys, multiple systems, and constant pressure to move fast, GTI helps businesses find clear direction and move forward without unnecessary complexity. We combine strategy, insight, and modern automation in a way of working that makes improvement more concrete, more focused, and easier to turn into measurable impact.
Our way of working is simple:
Understand what creates value
Identify where customer journeys, follow-up, and coordination are working well — and where they are not.
Remove what slows things down
Address friction, weak prioritisation, and unclear handovers that make improvement harder than it needs to be.
Make improvements operational
Use structure, technology, and practical ways of working to build solutions that function in real life situations.
Deep experience in customer journeys, CRM, and operational growth
The goal is simple: to help businesses create better flow across customer journeys, clearer priorities, and more measurable impact over time.
GTI was founded by Geir Tidemann, an advisor with more than 20 years of experience across CRM, customer journeys, subscription models, and digital growth. His background spans SaaS, media, telecom, membership and subscription services, and financial services, with work across both commercial, operational, and technology-related challenges.
That brings more than experience alone. It brings the ability to connect insight, prioritisation, follow-up, and practical improvement in day-to-day operations. GTI combines experience from larger organizations with a pragmatic and structured way of working that makes it easier to move from observation to action.
For businesses that want a clearer starting point before moving into further dialogue, GTI Journey Diagnostic can be a natural first step. It provides a structured, free assessment of where customer journeys, CRM, and follow-up are working well — and where there are clear gaps.
Why companies choose GTI
GTI combines experience, structure, and practical execution. That makes it easier to move from insight and ambition to clearer priorities and real progress.
Practical mindset
Actions that are easy to understand, realistic to prioritize, and possible to put into operation quickly.
Proven experience
Experience across CRM, customer journeys, subscription models, SaaS, and digital growth — spanning strategy, operations, and improvement work.
Focus on impact
Clear priorities and focused improvements that create measurable results without long and heavy delivery processes.
Trusted advisor
Clear guidance that makes complex challenges easier to understand, prioritize, and work through in practice.
How we work — clear, focused, and data-driven
We follow a simple model that makes it easier to find the right direction, prioritize well, and create measurable progress in practice.
Insight
We identify where value is created, where things break down, and what needs to be understood before the right actions can be prioritized and set in motion.
Prioritisation
We prioritize actions based on impact, feasibility, and speed. The goal is to find moves that create clear progress without making the work heavier than it needs to be.
Implementation
We make improvements operational across systems, processes, and workflows. The solution should work in practice, not just look good in theory.
Optimisation
We improve continuously based on data, usage, and experience. That makes solutions more accurate over time and easier to develop further.
Simplicity first — insight before action — fast progress — solutions that work in practice
Results we’ve created together with our clients
These are examples of measurable impact GTI has delivered for companies across SaaS, subscription-based businesses, media, telecom, and financial services — through focused initiatives, not long and heavy delivery processes.
Lower churn in high-risk segments
Targeted actions based on user behavior and risk signals reduced churn where the loss was greatest.
More customers back in active use
Automated reactivation flows and segmented onboarding brought more customers back into active use.
Higher response in targeted flows
Better timing, relevance, and channel selection led to a clear increase in response and engagement.
Less time spent on support
Automation of simple and repetitive enquiries freed up time and enabled faster responses to customers.
More value per send
Optimized content and stronger structure in emails and messages created more value per send — without increasing volume.
From insight to operations
A quicker transition from analysis to operational flows made it possible to put solutions into use in weeks, not months.
What our clients say
Practical execution that works
“They combine deep understanding of customer journeys with practical execution. What was built actually worked in day-to-day operations.”
Project Manager, startup company
Clear progress without unnecessary complexity
“GTI is highly pragmatic. We got moving quickly, established clear priorities, and saw impact early — without heavy processes or long pre-projects.”
Manager, subscription business
Ready for your next step?
Let’s clarify your priorities, direction, and next step — with no obligation.
Whether you want a concrete needs assessment, a first evaluation, or a conversation about possibilities, we start in a simple and structured way.