Practical insight into CRM, customer journeys, and data-driven growth
Experience-based insight from SaaS and subscription businesses
Here we share practical insight from working with CRM insights, customer journeys, automation, and growth in SaaS and subscription companies. The focus is on what actually creates impact in practice — not theory, buzzwords, or hype.
Selected insights
Here you’ll find a curated selection of articles based on hands-on experience from working with CRM insights, customer journeys, and data-driven growth. Each article focuses on what actually creates impact in practice — and why many initiatives lose momentum after launch.
Why CRM initiatives stall after launch
Many CRM initiatives perform well at launch, but quickly lose momentum. This article explains why and what needs to be in place for CRM efforts to create lasting impact over time.
Customer journeys aren’t a workshop
Many organizations map customer journeys in workshops but stop there. In practice, customer journeys only create value when they function as an operating model, not a one-time exercise.
Data doesn’t create value on its own
Most organizations have more data than ever, yet still struggle to turn insight into better decisions. Data only creates value when insight is actively used in everyday routines and priorities.
AI and dashboards aren’t enough
AI and advanced dashboards promise better decisions but rarely deliver on their own.This article looks at why technology only creates value when it’s anchored in clear ownership, priorities, and everyday use.
Profitable growth is built over time
Many organizations chase growth through higher activity and more campaigns. Profitable growth emerges when churn, loyalty, and customer value are managed as one connected system.
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