Category Analytics, Insights & Impact

This category focuses on how data, analytics and customer insights can be used to make better decisions and prioritise the right initiatives. The emphasis is on turning insight into action and measurable results – not reporting for reporting’s sake.

Data is not the same as insight

Data is not the same as insight Why access to numbers does not automatically create better understanding, clearer priorities or better decisions Many organisations have more data than ever, yet still lack insight. The difference between data and insight is…