Category Customer Journeys & Experience

This category covers practical insights into how customer journeys are designed, improved and anchored across product, marketing and technology. Based on real-world experience, the focus is on creating meaningful experiences through clear flows, relevant communication and continuous optimisation.

Customer Journeys & Experience

Customer journeys aren’t a workshop — they’re an operating model

Customer journeys aren’t a workshop — they’re an operating model Why customer journey efforts fail to create impact — and what it takes to make them stick Many organisations invest significant time and effort in mapping customer journeys. They run…

GTI
15.01.2026