How we help you move from insight to action

Tailored services that create structure, momentum, and measurable results

We deliver practical customer journey consulting services across insight, strategy, automation, and AI. Our goal is to help you prioritize what matters most, get started quickly, and create concrete improvements in how your business works with customers, processes, and technology.

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How We Work

Where we create the most impact

These areas represent our core customer journey consulting services, and in practice several of them are often combined depending on your needs, maturity, and goals.

Customer insight & strategy

Digital growth & loyalty

Automation & lifecycle marketing

AI-based solutions & workflows

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Customer insight & strategy

Get a clear understanding of what actually drives growth, churn, and customer value in your business.

We map customer journeys, analyze data, and identify where friction, drop-off, or untapped potential exists. Based on these insights, we help you prioritize the initiatives that create the greatest impact — and define a clear, practical direction forward.

What you get:

Customer journey mapping and critical touchpoints
Analysis of customer data and segments
Identification of churn drivers and growth opportunities
Insights that improve conversion, retention, and loyalty
A prioritized action plan with clear recommendations

Who is this for:
Businesses that need a stronger decision foundation, clearer priorities, and a more data-driven direction.

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Digital growth & loyalty

Strengthen customer journeys and increase conversion without increasing your marketing budget.

We optimize the full customer journey — from first interaction to purchase, repeat purchase, and long-term loyalty. Through insight, testing, and targeted improvements, we help you remove friction, improve relevance, and create measurable growth from existing traffic and customers.

What you get:

Funnel analysis to identify drop-off and bottlenecks
Optimized landing pages and conversion flows
A/B testing of messaging, timing, and key touchpoints
Content and microcopy that improve clarity and conversion
Targeted actions that reduce friction and strengthen customer journeys

Who this is for:
Businesses that want to grow more from existing traffic, customers, or marketing spend.

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Automation & lifecycle marketing

Build automated customer journeys that activate, engage, and retain customers over time.

We design and implement automated lifecycle flows for onboarding, activation, loyalty, upsell, and reactivation. With the right segmentation, timing, and messaging, your customer communication works in the background — increasing engagement, retention, and lifetime value with less manual effort.

What you get:

Automated onboarding flows that drive early activation
Lifecycle journeys for retention, loyalty, and upsell
Reactivation flows for inactive or at-risk customers
Segmentation and timing based on behavior and customer data
Content and microcopy optimized for engagement and conversion

Who this is for:
Businesses that want to scale customer communication and growth without increasing manual workload.

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AI-based solutions & workflows

Improve efficiency, free up time, and create smarter customer interactions using AI.

We design and implement AI-based tools, workflows, and agents that support customer service, internal teams, and decision-making. The focus is practical use of AI — improving responsiveness, reducing manual work, and strengthening the overall customer experience.

What you get:

AI-powered customer service assistants for first-line support
AI-driven segmentation and personalization
Automation using AI-integrated tools and workflows
Improved data quality and smarter internal processes
Significant time savings across teams (often 30–50%)

Who this is for:
Businesses that want to improve efficiency, reduce costs, and scale customer interaction without adding headcount.

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Why clients choose to work with us

Because we combine insight, structure, and hands-on execution to create measurable results — fast. We don’t sell abstract frameworks or long pre-projects. Instead, we help businesses move from insight to action through clear priorities, practical solutions, and close collaboration. The focus is always on progress that creates real value in daily operations.

lower churn in at-risk segments

more customers reactivated

higher response rates in targeted journeys

less time spent on support

more value per campaign

From insight to execution

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How We Work

How we work with customer journeys & insights

At GTI, we follow a clear and effective way of working that ensures progress, focus, and quality at every step. Our customer journey consulting services are designed to create measurable impact without long pre-projects or unnecessary complexity.

Through customer insight, strategic direction, delivery, and continuous optimization, we make sure solutions work in practice — not just on paper. You get a structured process that provides control, momentum, and measurable results.

Customer insights

We start by understanding your goals, customers, data, and existing customer journeys. This gives a clear picture of where you are now and where the greatest opportunities lie.

Strategy

Based on the insight, we define direction, priorities, and a practical plan. The focus is on choosing the right initiatives — not doing everything at once — and creating a clear path forward.

Delivery

We design and implement customer journeys, set up systems, and automate processes where it creates value. The work is hands-on and focused on real implementation.

Results and optimization

We measure impact, analyze customer behavior, and continuously improve journeys and processes. This ensures that results are sustained and strengthened over time.

Frequently asked questions

It’s completely natural to have questions before starting a collaboration. How do we get started, what is required from you, and how do we work in practice? Below you’ll find answers to the most common questions businesses ask before taking the next step. If you don’t find what you’re looking for, feel free to get in touch — we’re happy to help.

What should we focus on first?

Every business has goals — whether related to growth, customer experience, efficiency, or profitability. The challenge is rarely a lack of ambition, but knowing which actions will actually move the needle.

We always start by understanding what you want to achieve. Based on your goals, we review customer journeys, data, processes, and existing initiatives. From there, we identify where the gap between today’s situation and desired outcomes is largest — and define concrete actions that support your goals, step by step.

How does our collaboration work?

Every collaboration starts with clear goals, defined scope, and a shared understanding of what will be delivered. We work in a structured way with defined phases, prioritized initiatives, and regular check-ins along the way.

You’ll have one clear point of contact, predictable progress, and clearly defined deliverables. Any new needs or adjustments are handled through ongoing dialogue and prioritization — ensuring focus, momentum, and control throughout the collaboration.

What is expected from us as a client?

To get the most out of the collaboration, we need access to relevant insights, timely clarifications, and a clear decision-maker on your side. You don’t need to do the work yourself, but you do need to provide context, priorities, and feedback along the way.

The clearer the goals and the faster decisions can be made, the greater the impact of the work. Your role is to set direction — our role is to execute.

When can we get started, and when will we see results?

In most cases, we can get started within 2–5 business days once goals, scope, and expectations are aligned. Smaller assignments can begin quickly, while larger initiatives often start with a short insight and planning phase.

Early results typically include better overview, clearer priorities, and more structure. Measurable impact — such as increased conversion, reduced friction, or more efficient processes — usually builds over time and depends on the type of initiative, starting point, and pace. We focus on realistic expectations and track progress closely throughout the collaboration.

What types of assignments do you take on?

We take on clearly defined assignments where the goal is to create tangible improvement — whether within customer insight, customer journeys, automation, or AI-based workflows.

Assignments range from short insight and analysis projects to implementation of concrete initiatives and longer-term collaborations. What they all have in common is a clear mandate, defined deliverables, and a specific objective. We don’t take on work without ownership or direction.

How is a collaboration priced?

Pricing depends on the type of assignment, scope, and duration of the collaboration. We don’t work with open-ended time-based engagements without clear boundaries. Scope, responsibilities, and expected outcomes are always agreed upon before starting.

Smaller assignments are typically priced as fixed-scope projects, while larger initiatives or ongoing collaborations are set up with defined frameworks per period. This provides predictability, control, and clear value for your investment.

Who is this best suited for?

We work best with businesses that have clear goals and a desire to improve how they work with customers, processes, and technology. This is especially relevant for small and mid-sized businesses looking to create structure, make better decisions, and get more out of existing resources.

You don’t need to have everything in place — but there needs to be a willingness to prioritize, make decisions, and work toward measurable improvement over time.

What happens if our needs change during the collaboration?

It’s completely normal for needs and priorities to evolve as more insight becomes available. We account for this through ongoing dialogue and regular alignment points.

If changes affect scope, deliverables, or timelines, these are clarified before moving forward. This ensures continued progress and quality without losing focus or predictability.

What is the next step?

The next step is usually a no-obligation conversation where we review your goals, challenges, and opportunities together. We’ll clarify whether — and how — we can help, and what the most sensible way forward looks like.

If there’s a good foundation for collaboration, we’ll suggest a clear framework for next steps. If not, that’s perfectly fine — you’ll still leave with better insight and a stronger decision basis.

Why are customer insight and customer journeys so important for growth?

Customer insight and customer journey mapping give businesses a holistic understanding of how customers experience every stage of their relationship with you — from first contact to repeat purchase and long-term loyalty.

By visualizing and analyzing these interactions, it becomes easier to identify friction points, uncover growth opportunities, and prioritize improvements that actually matter. Strong customer journeys help increase relevance, reduce churn, and improve both conversion and lifetime value.

Customer journey mapping has become a core discipline in modern customer strategy and is increasingly important for building sustainable competitive advantage. For a practical overview, see this guide to customer journey mapping from CMSWire.

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Ready for your next step?

Let’s clarify your goals, needs, and opportunities – with no obligation.

Whether you have a concrete challenge or just want a second opinion, we start with a short and structured conversation. The goal is to understand your situation and see if – and how – we can create value together.

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