Your partner in growth
We combine strategy, customer insight, and technology to create measurable growth — together with you
GTI is a customer journey consulting company that helps businesses make the right moves at the intersection of customer journeys, automation, and AI. With a practical and structured approach, we build solutions that work in daily operations and deliver lasting impact.
A customer journey consulting company with a practical approach
In a landscape of complex customer journeys, multiple systems, and constant pressure to move fast, GTI helps businesses find clear direction and get initiatives into motion — without unnecessary complexity. We combine strategy, customer insight, and modern automation to deliver solutions with measurable impact. No heavy frameworks. No long pre-projects. Just focused work that creates progress.
The model we work with is simple:
Understand customer value
Identify real value, friction points, and growth opportunities across the customer journey.
Remove friction
Eliminate barriers that slow down conversion, engagement, or retention.
Automate what scales
Use smart processes and systems to create efficiency and sustainable growth.
A partner with proven experience in customer journeys, automation, and growth
Our goal is simple: to help organizations creating better customer experiences, increase conversion and reduce churn through insights, strategy and smart usage of technology.
GTI, a customer journey consulting company, is founded and run by Geir Tidemann, a senior advisor with more than 20 years of experience in CRM, customer journeys, subscriptions, and digital growth. Geir has worked with both large and small organizations across SaaS, media, telecom, membership and subscription services, and financial services. He helps businesses improve performance across the entire customer lifecycle — from onboarding and activation to retention and loyalty.
At GTI, experience from complex organizations is combined with a pragmatic, data-driven, and hands-on way of working. The result: solutions that are easy to understand, fast to implement, and designed to create measurable impact.
Why companies choose a customer journey consulting partner
We combine deep experience with a practical way of working that delivers results quickly.
Practical mindset
We combine proven experience with a practical way of working that delivers results quickly.
Proven experience
More than 20 years experience across CRM, customer journeys, subscriptions, SaaS and digital growth.
Focus on impact
Clear goals, measurable outcomes, and continuous progress and maximize the outcome.
Trusted advisor
Structure, clarity, and the ability to simplify complex challenges into concrete next steps.
How we work — clear, focused, and data-driven
We follow a simple and effective model that ensures momentum and measurable results over time.
Insight
We identify where value is created and where complexity can be reduced early.
Prioritization
We focus on a few high-impact initiatives that move the needle quickly.
Implementation
We build and launch solutions that work in practice — in existing or new systems.
Optimization
We continuously improve based on real data and usage, not assumptions.
Simplicity first – data before guesswork – fast progress – scalable solutions
Results we created together with our clients
These are examples of measurable impact we’ve delivered for companies within SaaS, subscription-based businesses, media, telecom, and financial services — through practical initiatives, not long, drawn-out projects.
Lower churn in at-risk segments
Targeted actions based on customer behavior and risk signals reduced churn where losses were highest.
More customers reactivated
Automated reactivation journeys and segmented onboarding brought inactive customers back into active use.
Higher response in targeted journeys
Improved timing, relevance, and channel selection led to higher engagement and response rates.
Less time spent on support
Automation of repetitive inquiries freed up time and improved response speed.
More value per campaign
Optimized content and structure increased value per send — without increasing volume.
From insight to execution in weeks
Fast transition from analysis to live, operational journeys — delivered in weeks, not months.
What our clients say
“GTI combines deep understanding of customer journeys with hands-on execution. What they build actually works in daily operations.” — Project Manager, startup company
“GTI is extremely pragmatic. We got started quickly, received clear priorities, and saw impact early — without heavy processes or long pre-projects.” — Head at subscription business
Ready for your next step?
Let’s clarify your goals, needs, and opportunities – with no obligation.
Whether you have a concrete challenge or just want a second opinion, we start with a short and structured conversation. The goal is to understand your situation and see if – and how – we can create value together.