Journey Diagnostic by GTI
See how well your customer journeys actually work together
Many companies have activities, systems and customer-facing efforts in place, but lack a clear view of how the full journey works in practice. Journey Diagnostic gives you a free first assessment of your current state and possible gaps.
Why many companies lose visibility across their customer journeys
Many companies work actively with marketing, CRM, automation and customer follow-up, yet the customer experience still breaks down across the journey. Activities are in place, but it is not always clear how they connect or what actually works.
These are some of the patterns that often appear:
Actions without a clear whole
Activities and campaigns run side by side without a clear overall structure.
Unclear ownership
Responsibilities are distributed, but ownership of the customer journey remains unclear.
Data without connection
Tools and data are available, but they are not used as part of one connected picture.
Friction across the journey
Friction appears between touchpoints, teams and stages in the customer journey.
That makes it harder to see where the current setup works well, where there are gaps, and where further work is needed.
What Journey Diagnostic actually does
Journey Diagnostic is designed to give companies a first structured view of how their customer journeys work in practice. The goal is not to replace deeper analysis or advisory work, but to provide a clear indication of current status and possible gaps.
Assesses overall alignment
Looks at how activities, touchpoints and follow-up seem to work together across the journey.
Identifies possible gaps
Provides an initial indication of where friction, lack of clarity or missing structure may exist.
Supports further dialogue
Makes it easier to assess whether deeper review, advisory or concrete next steps are needed.
The free version provides a first assessment of current status. It is not a complete action plan, technical review or detailed roadmap.
What you get in the free version
The free version is designed to give you a first indication of current status. It is not a complete analysis, but a structured starting point for understanding how your customer journeys seem to work today.
A first status assessment
A high-level view of how your company appears to be working with customer journeys in practice.
An indication of possible gaps
Signs of friction, lack of clarity or missing alignment across the customer journey.
A starting point for further review
A clearer basis for internal discussion or further dialogue with GTI.
A report you can use internally
The result is presented in a simple report that summarises the assessment.
The free version is a first step. Deeper analysis, prioritisation and concrete recommendations require further review.
How Journey Diagnostic works
Journey Diagnostic is designed to give you a simple and structured starting point for further review. The process takes you from submission to a first report and possible next steps.
You submit your information
Fill in the form with some basic information about your business.
Your input is assessed and the report is generated
Journey Diagnostic evaluates how your customer journeys appear to work in practice.
You receive the report
You receive a simple report with a first assessment of current status and possible gaps.
You decide what to do next
After the report, you can book a free conversation or explore relevant services.
This is a simple first step towards a clearer view of current status and possible gaps across your customer journeys.
Who Journey Diagnostic is relevant for
Journey Diagnostic is designed for companies that want a first assessment of how their customer journeys work in practice. It is especially relevant for those responsible for customer experience, CRM, marketing or commercial development.
For those working with
CRM and automation
For those working with
customer experience and customer journeys
For those working with
marketing and digital growth
For those working with
onboarding, loyalty or customer follow-up
For those driving
commercial development
For those leading
customer or growth initiatives
The service is especially useful when several people are involved in the customer experience, but it remains unclear how the full picture actually works in practice.
When Journey Diagnostic is relevant
Journey Diagnostic is especially relevant when a company is actively working with customer experience, CRM or growth, but it remains unclear how well the customer journeys actually connect.
When many activities are in motion,
but the effect is unclear
When several teams affect the customer journey
without a clear overall structure
When CRM, automation and follow-up
do not work well enough together
When onboarding, loyalty or customer follow-up
deliver uneven results
When there is a need for a first assessment
before further prioritisation
When the company needs a better basis
for dialogue and next steps
The service is not meant to replace deeper analysis. It is designed to provide a first indication of where closer review may be needed.
How the report can be used
The report is designed to provide a simpler basis for assessment and further dialogue. It can be useful both internally within the company and as a starting point for a further conversation with us.
For internal review
As a first basis for discussing current status and possible gaps internally.
For prioritising further work
As an indication of where it may be useful to take a closer look before deciding on next steps.
For further dialogue with GTI
As a starting point for a free conversation about findings, needs and possible ways forward.
Choose whether you want to start with a free assessment or book a conversation with us first.
Frequently asked questions about Journey Diagnostic
Here you will find answers to some of the most common questions about GTI Journey Diagnostic and the free version.
Ready for a first assessment?
See how well your customer journeys actually work together in practice
Many companies have activities, systems and initiatives in place, but still lack a clear view of how their customer journeys work as a whole. Journey Diagnostic gives you a free first assessment of current status and possible gaps.